Nonprofit Toolkit
Targeted Email Outreach for Major Donors
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When sending an acknowledgment letter to donors who give through their DAF, we recommend highlighting the opportunity to have their grant matched through #HalfMyDAF.
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Subject
Your DAF gift could be matched dollar for dollar
Message
Dear [Donor Name],
Thank you for your gift of [$X,XXX] from your donor-advised fund, we’re so proud to have earned your ongoing support.
Because you're giving through a DAF, I’m also pleased to share an exciting opportunity for your grant to be matched dollar for dollar through the #HalfMyDAF campaign. #HalfMyDAF invites DAF holders to commit to granting at least half their fund each year making nonprofits like [Organization] eligible for matching grants of up to $25,000.
Check out www.HalfMyDAF.com to learn more about how donors are amplifying the impact of their DAF gifts, and if this movement is a fit for you, we’d be thrilled to be nominated for a matching grant! If you have questions about the campaign or how to nominate [Organization], we’re happy to help.
With gratitude,
[Name]
[Title]
[Organization] -
This letter can be used as part of a gift renewal strategy for donors who have given via DAF in the past, or other major donors who may have a donor-advised fund.
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Subject
One step to double your impact for [Organization]
Preheader
If you have a donor-advised fund, your next gift could go twice as far this year.
Message
Dear Donor,
As we approach the anniversary of your last donation, we would like to share an opportunity for your next gift to be considered for a matching grant through #HalfMyDAF, a program designed to help donors both accelerate and amplify the impact of their DAF grants. The program invites DAF holders to commit to granting at least half their fund this year making the nonprofits they care about eligible for matching grants of up to $25,000. Matching dates are June 18 and October 8, 2026. If you use a donor-advised fund for any of your charitable giving, this program could be a fit for you.
Check out www.HalfMyDAF.com to learn more about how donors are amplifying the impact of their DAF gifts, and if this movement is a fit for you, we’d be thrilled to be nominated for a matching grant! If you have questions about the campaign or how to nominate [Organization], we’re happy to help.
With gratitude,
[Name]
[Title]
[Organization]
Mass Communications
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Use this template for an email to your network about #HalfMyDAF, or for a blurb in your organization’s newsletter.
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Subject
Do you have a DAF? Your dollars could go twice as far.
Preheader
Learn how #HalfMyDAF could match your gift to [Organization] dollar for dollar this year.
Message
Dear Friends,
Did you know, that across the country, more than $326 billion in charitable capital is sitting in donor-advised funds (DAFs), ready to be directed to nonprofit organizations. The #HalfMyDAF campaign was created to encourage donors to activate these funds now—when nonprofits need them most.We invite you to visit www.HalfMyDAF.com to learn more about how you can help [Insert Your Organization Name Here] compete for unrestricted, dollar for dollar matching grants. We’ve heard from members of our community that #HalfMyDAF is motivating them to put their DAF dollars to work, and dozens of organizations have already been nominated for matches.
On June 18 and October 8, hundreds of nonprofits will be randomly selected to receive dollar for dollar matching grants of up to $5,000, with two nonprofits receiving a $25,000 match. We are eager to be part of this movement and hope you might get involved! -
Add details about your organization in the blog post template below.
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Your DAF Could Double Your Impact. Here's How.
At [Your Organization Name Here], we’re always looking for new and meaningful ways for our donors to create lasting impact for [Population Served by Your Organization Here]. A surprisingly powerful, yet often overlooked, way to do that is through a Donor-Advised Fund (DAF). And right now, there’s a national movement that helps grants from your DAF go even farther:#HalfMyDAF.
What is a Donor-Advised Fund (DAF)?
A Donor-Advised Fund (DAF) is a charitable giving account held at a financial institution. A DAF is a simple, flexible, and tax-efficient way to support the causes that matter to you. You contribute funds, get an immediate tax deduction, and recommend grants to nonprofits over time.
While DAFs are one of the fastest-growing ways to give in the U.S., over $326 billion is currently held in DAF accounts waiting to be deployed to make an impact. This is money that could transform lives — if it were put to work. Today.
That’s where #HalfMyDAF comes in.
What is #HalfMyDAF?
The #HalfMyDAF campaign invites DAF holders to donate at least half of their fund each year, turning charitable intent into meaningful action. #HalfMyDAF will make dollar-for-dollar matches up to $5,000 on June 18, 2026 and again on October 8, 2026, from of a pool of more than $2.5M in unrestricted funding. Join the movement now to amplify the impact of your donation
If you have a DAF or know someone who does, now is the moment to make an even greater impact. By pledging to #HalfMyDAF and supporting [Your Organization Name Here], you’re helping us [Insert Your Impact Here]!
How You Can Support [Your Organization Name Here]
If you have a donor-advised fund, here’s how you can participate:
Step 1: Make a DAF Grant
Recommend a grant from your donor-advised fund to [Your Organization Name Here].
Log into your DAF provider (such as Fidelity Charitable, Schwab Charitable, Vanguard Charitable, or your community foundation) and recommend a grant to:
[Your Organization Legal Name]
EIN: [Insert EIN]
Address: [Insert Mailing Address]Step 2: Take the #HalfMyDAF Pledge
Commit to granting at least half of your DAF by October 8, 2026 and submit a record of the grants made from your DAF using their online form linked here.
Your DAF gift, amplified by #HalfMyDAF, fuels the bold, necessary work [Your Organization Name Here] does every day to create a world where [Insert your Organization’s Impact Goals Here]. Thank you!
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Since 2020, the #HalfMyDAF community has already helped move $97 million to nonprofits nationwide.
If you have a DAF, donors who commit to granting at least half of their balance by October 8 will have the chance to unlock matching grants of up to $25,000 for nonprofits like [Organization].
Learn more and join the movement at www.HalfMyDAF.com.
One pledge. Twice the impact. 🔗 www.HalfMyDAF.com
#HalfMyDAF #DAF #Philanthropy -
Use your donation page to education your donors about the opportunity to amplify their giving through participation in #HalfMyDAF.
View donation page pop-up example.
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Headline
Giving from a donor-advised fund (DAF)?
Body
Your DAF grant could go twice as far. If you're committed to granting at least half your DAF this year, submit your grant confirmation making [Organization] eligible for a dollar-for-dollar match of up to $25,000 through #HalfMyDAF.
Call to action
See DAF donor instructions
Call to action link
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View donation page banner pop-up.
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Banner text
Giving from a DAF? Your grant may qualify for a match!
Call to action text
Visit #HalfMyDAF to Learn More
Call to action link
#HalfMyDAF Logo
We invite you to use our logo on your website, in emails, and in promotional materials to help amplify your support of the #HalfMyDAF campaign.
#HalfMyDAF Badge
Did you receive a #HalfMyDAF Match? We want to celebrate the generosity of your DAF donors with you. Share your badge on social media or add this image to your donation page, or use the caption below to share on social media, to celebrate your receipt of a #HalfMyDAF match!
Sample Text
We received a #HalfMyDAF match! 🎉 Thanks to our incredible DAF donors who committed to granting at least half of their donor-advised fund, we were eligible for a matching grant—and we were lucky to be selected for a $X,XXX match! Want to help us win again? Visit www.halfmydaf.com to learn how you can amplify your impact through #HalfMyDAF.
